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Digitization is an important trend today, occurring in almost every area of life.
What if we were to slow down and do not follow this trend? In this article, you’ll get the answer!
Without a digital presence, you’re less likely to be found and convert new leads. According to Piper Jaffray, an estimated 54% of consumers search online and 90% visit a website daily. Among internet users aged 25-34, 53% get their news online. That’s a lot of potential customers staring at the horizon who might be interested in your startup if they thought you existed. Don’t be the marketing company that ignores them.
Problems related to digitization in a company may appear at almost every stage of it. If the transformation has to be implemented correctly, first you need to create a plan based on business goals – and these may be slightly different for each company. The plan should include a detailed work schedule, so we will be able to analyse on an ongoing basis whether everything is done in a timely manner. Financial barriers and insufficient budgeting are a frequent problem related to the implementation of modern technologies. However, it is worth realizing that lagging behind the competition can generate huge losses for the company that are difficult to catch up. Sometimes there may be obstacles in the form of technical problems. In such a situation, you can consult an external unit experienced in these matters or consider employing a specialist in this field.
A problem that often arises is the lack of skills in using new technologies by both employees and customers. Then the situation related to the training and induction of employees should be examined. Perhaps a good solution will be to examine this situation in detail within the company. This is extremely important because employees are responsible for the proper use of innovative processes. An ignorant worker who does not know how to use a given system will be frustrated and inefficient. However, if this issue concerns customers, the newly implemented solution should be thoroughly verified in terms of UX. If the problem is there, it should be fixed, and if it is just a lack of service skills – the matter should be solved quickly by the given marketing department, which will launch an appropriate campaign towards customers.
Digitization is like a ladder – if one rung is dropped, the problem will be with the usage of the whole new system, so it is so important to catch any errors as soon as possible, fix them and bring the company’s digital transformation back on track.internet users aged 25-34, 53% get their news online. That’s a lot of potential customers staring at the horizon who might be interested in your startup if they thought you existed. Don’t be the marketing company that ignores them.